onbeat

case study

Task

Logo variation

Final logo

Result

Fonts

Aa

Avenir

Avenir is a beautiful, modern, clean sans serif typeface designed by Swiss designer Adrian Frutiger in 1988. He was inspired by traditional typefaces like Erbar and Futura but wanted to make use of the experience and stylistic developments of the twentieth century.
Avenir is a perfect fit for the onbeat brand because it catches its core values of modern, sleek design and the forward thinking attitude to bring vinyl in to the 21th century.

Aa

Didot

The famous French typecutter Firmin Didot designed a new Greek typeface in Paris in 1805, under the influence of the neoclassical ideals of the late 18th century.Avenir is a perfect fit for the onbeat brand because it catches its core values of modern, sleek design and the forward thinking attitude to bring vinyl in to the 21th century.
The classy serif typeface compliments the primary sans serif font avenir perfectly and ads a vintag touch.

Colours

Black coffee
primary colour
#231714
R 35
G 23
B 20
Dark oak
secondary colour
#553931
R 85
G 57
B 93
Beaver brown
primary colour
#8E685D
R 142
G 104
B 93
Big foot
secondary colour
#C68465
R 198
G 132
B 93
Salmon
secondary colour
#EDAC8E
R 237
G 172
B 142
Bright grey
primary colour
#F6F1F1
R 246
G 241
B 241

Symbols

G clef

Clefs define the pitch range, or tessitura, of the staff on which it is placed.
This is the most commonly encountered clef in modern notation, and is used for most modern vocal music. The shape of the clef comes from a stylised upper-case-G.

F clef

This clef appears nearly as often as the treble clef, especially in choral music, where it represents the bass and baritone voices. The shape of the clef comes from a stylised upper-case-F. The line between the dots in this clef denotes F below middle C.

Quarter note

A quarter note is a note played for one quarter of the duration of a whole note. Often, musicians will say that a crotchet is one beat, but this may not always be correct. Quarter notes are notated with a filled-in oval note head and a straight, flagless stem.

Sixteenth note

In music, a sixteenth note is a note played for half the duration of an eighth note, hence the names. It was first found in 15th-century notation. Sixteenth notes are notated with an oval, filled-in note head and a straight note stem with two flags.

Flat key signature

In music, flat means "lower in pitch". More specifically, in musical notation, flat means "lower in pitch by one semitone". The flat symbol derived from a stylised lowercase b.

Sharp key signature

Sharp is the opposite of flat. It means higher in pitch by one semitone. There is an associated sharp symbol which may be found in key signatures or as an accidental.

Patterns

Pattern I "Notes"
Pattern II "Sharp"
Pattern III "Musical"

Mockups